Top 5 Social Networking Apps in South Africa Q3 2025

In the third quarter of 2025, the unified platform performance of the top social networking apps in South Africa showcased significant trends in downloads and active users. The data, sourced from Sensor Tower, provides insights into the usage patterns of these popular applications.

Threads from Instagram, Inc. maintained a strong presence with weekly downloads starting at around 44.7K and peaking at approximately 50.9K in mid-July. Active users showed an upward trend, growing from 1.9M to about 2.2M by the end of September.

Facebook, from Meta Platforms, Inc., experienced fluctuating weekly downloads, beginning at 190.8K and rising to 211.4K by the quarter's end. Revenue saw a consistent increase, reaching approximately $28.8K in late September. Active users remained robust, increasing slightly from 12.1M to 12.2M.

WhatsApp Messenger saw a significant rise in weekly downloads, with numbers climbing from 147K to 219.5K. Active user figures remained stable, hovering around 36.7M throughout the quarter.

Telegram Messenger showed a steady increase in weekly revenue, peaking at about $13K at the end of September. Downloads began at 50.5K, dropping to 40.7K by quarter's end, while active users fluctuated, ending at around 2.9M.

Messenger from Meta Platforms, Inc. had an increase in downloads, starting at 37.4K and reaching 65.1K by the end of September. Revenue remained minimal but consistent, with a slight peak at $46 in early September. Active users grew from 3.7M to 4.1M over the quarter.

For more detailed insights and analytics, visit Sensor Tower's platform to explore further into these app trends.